We want to provide you with the possibility to match your frames with every occasion and all of your favourite styles. So we design quality frames at a fair price, allowing you to continuously update your eyewear.
ABOUT OUR BUSINESS MODEL
You ever wondered why designer glasses are so pricey? Well, it’s no secret: you’re simply paying too many people. But that’s old-school talk. At Ace & Tate you pay for design and high quality, nothing else. This is how it goes down:
We believe strong design and high quality can go hand in hand with fair prices. Our Amsterdam-based design team produce future classics, not short term thrills. Craftsmanship is just as important as our long-lasting designs. Quality materials are central to everything we do – so much so, that we’ve named the company after the cellulose acetate from which a majority of our frames are formed: a traditional material that is strong, lightweight and lasting. It’s crucial to us that each phase in the construction and development of your eyewear is personalised, flawless, and conducted with the sharpest eye for detail.
We believe that good design isn’t just about looking good, it’s about seeing clearly too. Don’t worry about choosing the right extras and coatings amongst the large variety that opticians like to scare you with: we did that research for you. The specialists from our renowned laboratory selected the perfect synthetic glass, provided with all the coatings you need. We use the same high-quality glasses for all of our frames, so no pricey surprises afterwards.
We use multiple anti-reflective coatings to make sure you have the best possible vision through your pair of optical glasses. Plus, it's nice that people can take a good look into your eyes as wellultraviolet (UV) protection
To protect your eyes from sun damage we provide all of our sun and optical glasses with UV shield, giving added day-long protection to the delicate eye area.anti-scratch
All glasses-wearers are familiar with the vague, permanent mist that descends when the lenses scratch. It's a depressing prospect, so we've designed an Ace & Tate lens with anti-scratch coating which gives clarity of vision – even for those of you who, like us, wear your glasses all day, every day.