Everyday icons

Meet our everyday icons, statement staples that work for everyone, every day. These silhouettes are designed with meticulous attention to detail — returning to our collections year after year. Each frame has its own charm, but you can tailor them to suit your style. Find your frame, pick your colour, choose your size and make them yours.

Everyday icons

Meet our everyday icons, statement staples that work for everyone, every day. These silhouettes are designed with meticulous attention to detail — returning to our collections year after year. Each frame has its own charm, but you can tailor them to suit your style. Find your frame, pick your colour, choose your size and make them yours.


Meet the everyday icons

You may have heard of them already, but here's a quick recap of the gifts that keep on giving.

ALFRED
The crisp white tee of glasses.
Alfred EI
An iconic square shape. Effortlessly stylish. Alfred shows us that simple doesn't mean basic.
BOBBY
Simplicity speaks volumes.
Bobby EI
With smart, squared angles and a substantial frame, Bobby truly stands out — while keeping it classy.
LILY
Must be nice to always be this elegant.
Lily EI
Lily's got the look. This frame is elegantly rounded and has a delicate rim for subtle sophistication.
PIERCE
The very definition of wearable.
Pierce EI
Pierce is gently rounded with a trimmed-down top. A highly intelligent frames, guaranteed to bring your IQ up.
NEIL
Sort of a legacy around here.
Neil EI
Loved by many, Neil is endlessly flattering. Its rounded metal design has been a hit since day one.
Meet the everyday icons
You may have heard of them already, but here's a quick recap of the gifts that keep on giving.
ALFRED
The crisp white tee of glasses.
alfred 1
alfred 2
An iconic square shape. Effortlessly stylish. Alfred shows us that simple doesn't mean basic.

BOBBY
Simplicity speaks volumes.
bobby 1
bobby 2
With smart, squared angles and a substantial frame, Bobby is a vision of confidence. The boldest one around here, that's for sure.

LILY
Must be nice to always be this elegant.
lily 1
lily 2
Lily's got the look. This frame is elegantly rounded and has a delicate rim for subtle sophistication.

PIERCE
The very definition of wearable.
pierce 1
pierce 2
Pierce is gently rounded with a trimmed-down top. A highly intelligent frames, guaranteed to bring your IQ up.

NEIL
Sort of a legacy around here.
neil 1
neil 2
Loved by many, Neil is endlessly flattering. Its rounded metal design has been a hit since day one.

The colour choice is yours
Always pick from plenty of colours. Along with our trusty acetates and metals, we introduce fresh, seasonal choices every year.
color 1
berry smoothie 1
color 2
color 3
berry-smoothie 3
color 4
berry smoothie 4

Size up or down
Go for the right size, or the wrong one. We're not going to tell you what size suits you, that's totally up to you.
EI lenses
Nose pads
All our everyday icons are available with nose pads, bringing comfort and stability to your eyewear and ensuring a perfect fit that lasts all day.
nosepads mob
The lenses
Now for the essential part — your vision. Tailor your lenses to your prescription needs, add a Blue Light Filter or explore our lens upgrades.
lenses mob
+ Essential Lenses
+ Premium Lenses
+ Supreme Lenses

The colour choice is yours

Always pick from plenty of colours. Along with our trusty acetates and metals, we introduce fresh, seasonal choices every year.
Size up or down
Go for the right size, or the wrong one. We're not going to tell you what size suits you, that's totally up to you.
EI color grid
EI lenses

Nose pads

All our everyday icons are available with nose pads, bringing comfort and stability to your eyewear and ensuring a perfect fit that lasts all day.
The lenses
Now for the essential part — your vision. Tailor your lenses to your prescription needs, add a Blue Light Filter or explore our lens upgrades.
nose pads
uprgades

We make the frame, you make the icon.

yusu
yusu group
We put a lot of care, pride and precision into our frames but, at the end of the day, it's the people who wear them that make them iconic. This time, we collaborated with Amsterdam's very own YUSU communitiy who infused the glasses with their own unique attitudes.
1
2
3
4
We put a lot of care, pride and precision into our frames but, at the end of the day, it's the people who wear them that make them iconic. This time, we collaborated with Amsterdam's very own YUSU community who infused the glasses with their own unique attitudes.

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